LEVERAGE BUILT-IN RETENTION AND ENGAGEMENT MECHANICS
Upland's Game Mechanics empower sports teams and brands to define campaigns within the metaverse. Select built-in engagement and retention mechanics such as NFT pre-sale events, scavenger hunts and team tours, collections, waitlists and fan shops.
UNLOCK EMOTIONS LINKED TO REAL WORLD LOCATIONS
How deeply do you feel connected to the city you performed in? Because the Upland Metaverse mirrors the real world, it has the power to touch upon emotions connected to your shows. Imagine creating a digital experience around your concert venue. Every moment from your tour becomes an exclusive NFT that your fans can engage with—the show doesn't stop!
YOUR NFT AT THE RIGHT TIME AND PLACE WITH THE RIGHT MEANINGImagine being able to design for your fans an experience that simulates the real-world behavior before, during and after the concert. Place your branded NFT throughout Upland's Metaverse to provide a meaning and therefore context.
TAKE YOUR FANS BEYOND THE TRANSACTIONAL NFT PURCHASE - INTO AN ACTIVITY-DRIVEN METAVERSE EXPERIENCE
Are you still only dropping NFTs on marketplaces, or are you seeking meaning and utility for your NFTs?
The most dynamic NFT Economy mirroring planet earth
Worldwide one of the Most Vibrant NFT Blockchain Game
Play to Own. Play to Earn.
Gamified concert events
Fans trading Legits
Musicians meeting fans
Introducing NFT Metaverse Campaigns for your favorite Artist
BEFORE THE CONCERTImagine fans traveling virtually throughout the Metaverse by trains, planes, cars (soon), or even Hyperloop to the city of an upcoming concert. Upon arrival, fans are offered a variety of activities.
DURING THE CONCERTThose fans that had early registrations obtain the rights to access rare NFTs called Upland Legits.
AFTER THE CONCERTOnce the concert ends, rare assets are minted from captivating concert moments making these Legits super exclusive collectibles. Fans can purchase additional NFTs in shops run by fans or musicians.
You have questions? We have answers!
Upland is the missing NFT "utility layer" for music.
As one of the global leading NFT Metaverses, Upland provides artists with a next-gen fan engagement platform and new revenue-stream
The Upland NFT Metaverse takes fans beyond the limitations of a like, comment or share of social media
Upland leverages blockchain technology, providing true ownership of digital assets for fans.
Both, musicians and fans alike can generate revenue within a gamified experience.
In short. Fans are empowered to "play to own" & "play to earn".
- Upland gives meaning to NFTs
- Unlike NFT Marketplaces that are built for transactional sales only, Upland provides users the following experience
- NFTs are placed within game mechanics in order to level up engagement and the number of returning fans
- NFTs are made available within the right context. In other words, at the right time, right place within the right user flow.
- NFTs are provided within a geolocated environment.
- Upland is built on EOSIO and runs and EOS Public Network
- EOSIO is a highly performant open-source blockchain platform, built to support and operate safe, compliant, and predictable digital infrastructures.
- The EOS Public Network is a blockchain that operates on Delegated Proof of Stake, built on the open-source software framework of EOSIO. EOS empowers people and organizations to create and access a wide range of decentralized applications and ecosystems. Although we participate in the governance of the EOS Public Network, it is not controlled by any single entity, but guided by a cooperative community of digital asset holders.
- By using the EOSIO platform Upland is able to provide a highly scalable application that has proven to perform 60 blockchain transactions per second
- Unlike others, all blockchain related transactions are free for the user
- In addition Upland streamlines user onboarding by requesting only email and password to create an account
- Musicians partnering with Upland are embarking on new and evergreen revenue streams.
- Sports brands can sell a NFT portfolio made of digital assets such as images in 2D and 3D and video files.
- A revenue share model grants musical artists incomes from the sale of the NFTs (artist to fan), as well as the trading of the NFTs (fan to fan).
- Because EOSIO is based on delegated proof of stake consensus algorithm, it produces significant smaller carbon footprint. Tonnes of CO2 per year comparison:
- EOS Public Network: 281
- Bitcoin: 59,890,000
- Ethereum: 23,470,000
- To take action on blockchain sustainability, Upland has recently partnered with EOS Authority and ClimateCare to offset a year’s worth of carbon emissions for the entire EOS Public Network.
- To get started is easy as 1-2-3
- Musicians benefit from Upland's full-fledged onboarding service, which does not require partners to activate any additional resources such as designers, engineers or marketing agency.
- A partner project manager guides sport brands from kick-off to the very first campaign
- Continued optimization efforts are aligned on a quarterly basis