The NFT Utility Layer for Music

as seen on
Gamified

LEVERAGE BUILT-IN RETENTION AND ENGAGEMENT MECHANICS

Upland's Game Mechanics empower sports teams and brands to define campaigns within the metaverse. Select built-in engagement and retention mechanics such as NFT pre-sale events, scavenger hunts and team tours, collections, waitlists and fan shops.

Gamified
Geolocated

UNLOCK EMOTIONS LINKED TO REAL WORLD LOCATIONS

How deeply do you feel connected to the city you performed in? Because the Upland Metaverse mirrors the real world, it has the power to touch upon emotions connected to your shows. Imagine creating a digital experience around your concert venue. Every moment from your tour becomes an exclusive NFT that your fans can engage with—the show doesn't stop!

Geolocated
Contextual

YOUR NFT AT THE RIGHT TIME AND PLACE WITH THE RIGHT MEANING

Imagine being able to design for your fans an experience that simulates the real-world behavior before, during and after the concert. Place your branded NFT throughout Upland's Metaverse to provide a meaning and therefore context.
Contextual-Music

TAKE YOUR FANS BEYOND THE TRANSACTIONAL NFT PURCHASE - INTO AN ACTIVITY-DRIVEN METAVERSE EXPERIENCE

Are you still only dropping NFTs on marketplaces, or are you seeking meaning and utility for your NFTs?

The most dynamic NFT Economy mirroring planet earth

Worldwide one of the Most Vibrant NFT Blockchain Game

18 Months
1.3 M+ NFTs Sold
350k+ MAU
50k+ DAU
Music Fans

Play to Own. Play to Earn.

 boys_band_miles 1

 

1
PLAY

Gamified concert events

2
EARN

Fans trading Legits

3
CONNECT

Musicians meeting fans

Next-Gen Fan Engagement

Introducing NFT Metaverse Campaigns for your favorite Artist

  • BEFORE THE CONCERT

    Imagine fans traveling virtually throughout the Metaverse by trains, planes, cars (soon), or even Hyperloop to the city of an upcoming concert. Upon arrival, fans are offered a variety of activities.
  • DURING THE CONCERT

    Those fans that had early registrations obtain the rights to access rare NFTs called Upland Legits.
  • AFTER THE CONCERT

    Once the concert ends, rare assets are minted from captivating concert moments making these Legits super exclusive collectibles. Fans can purchase additional NFTs in shops run by fans or musicians.
You are intrigued and want to know more?

LET US CHAT

 

FAQ

You have questions? We have answers!

What does Upland for Music?
  • Upland is the missing NFT "utility layer" for music.

  • As one of the global leading NFT Metaverses, Upland provides artists with a next-gen fan engagement platform and new revenue-stream

  • The Upland NFT Metaverse takes fans beyond the limitations of a like, comment or share of social media

What value provides Upland to our music fans?
  • Upland leverages blockchain technology, providing true ownership of digital assets for fans.

  • Both, musicians and fans alike can generate revenue within a gamified experience.

  • In short. Fans are empowered to "play to own" & "play to earn".

What is NFT Utility in Upland like?
  • Upland gives meaning to NFTs
  • Unlike NFT Marketplaces that are built for transactional sales only, Upland provides users the following experience
    • NFTs are placed within game mechanics in order to level up engagement and the number of returning fans
    • NFTs are made available within the right context. In other words, at the right time, right place within the right user flow.
    • NFTs are provided within a geolocated environment.
What blockchain is Upland built on?
  • Upland is built on EOSIO and runs and EOS Public Network
  • EOSIO is a highly performant open-source blockchain platform, built to support and operate safe, compliant, and predictable digital infrastructures.
  • The EOS Public Network is a blockchain that operates on Delegated Proof of Stake, built on the open-source software framework of EOSIO. EOS empowers people and organizations to create and access a wide range of decentralized applications and ecosystems. Although we participate in the governance of the EOS Public Network, it is not controlled by any single entity, but guided by a cooperative community of digital asset holders.
  • By using the EOSIO platform Upland is able to provide a highly scalable application that has proven to perform 60 blockchain transactions per second
  • Unlike others, all blockchain related transactions are free for the user
  • In addition Upland streamlines user onboarding by requesting only email and password to create an account
How do musical artists generate revenues within Upland's Metaverse?
  • Musicians partnering with Upland are embarking on new and evergreen revenue streams.
  • Sports brands can sell a NFT portfolio made of digital assets such as images in 2D and 3D and video files.
  • A revenue share model grants musical artists incomes from the sale of the NFTs (artist to fan), as well as the trading of the NFTs (fan to fan).
What is Upland's Carbon Footprint?
  • Because EOSIO is based on delegated proof of stake consensus algorithm, it produces significant smaller carbon footprint. Tonnes of CO2 per year comparison:
    • EOS Public Network: 281
    • Bitcoin: 59,890,000
    • Ethereum: 23,470,000
  • To take action on blockchain sustainability, Upland has recently partnered with EOS Authority and ClimateCare to offset a year’s worth of carbon emissions for the entire EOS Public Network.

 

What's the process like for musical artists to be part of Uplands Metaverse?
  • To get started is easy as 1-2-3
  • Musicians benefit from Upland's full-fledged onboarding service, which does not require partners to activate any additional resources such as designers, engineers or marketing agency.
  • A partner project manager guides sport brands from kick-off to the very first campaign
  • Continued optimization efforts are aligned on a quarterly basis
Geolocated (1)

REBUILD THE WORLD